Saab PhoeniX concept

Posted on 03.1.2011 07:48
by
Simona
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Saab | coupe | hybrid cars | concept cars | Geneva Motor Show | 2011 | Saab PhoeniX | Cars | Car Reviews | Saab Back in 2006 Saab impressed the world with the launch of the Aero-X, a concept considered a piece of art back then. But now, five years later Saab wants to amaze us once again. And they did with the launch at the Geneva Motor Show of the new Phoenix, a concept car that previews the design language of next generation of Saab cars. You have to admit, if the future Saab models will look anything like this, then the company will really raise from its own ashes, like the Phoenix bird did.For those of you who are a little bit more familiar with the Saab history the "Ursaab" name says a lot. But if you don’t, then you should know that Ursaab was Saab’s first model launched on the market and that the new Phoenix concept car takes its inspiration from this iconic car."The PhoeniX establishes a new reference point for the future of Saab product design," says Jason Castriota, Saab Automobile?s Executive Design Director. "It symbolizes a renaissance of the innovative spirit and passion that drove Saab to build its first car. We?re now taking the visual DNA forward with what we call ?aeromotional? design, adding emotion, power and fluidity. This design aesthetic will shape and differentiate future models in the Saab portfolio."Hit the jump to read more about the Saab PhoeniX concept. Saab PhoeniX concept originally appeared on topspeed.com on Tuesday, 1 March 2011 07:48 EST. read more

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